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Food writer Carol Wilson reviews the Society's Hereford Beef website........

The Hereford Beef Website - www.herefordbeef.org.uk

By Carol Wilson, Food Writer

They’re the ONLY cattle society with a dedicated beef website, so it’s the leading website for news, information and events relating to top quality, completely natural Hereford grass fed beef. One of the oldest British Native Breeds of cattle, they’re easy to recognize by their white faces and red-brown coats. The cattle are acclaimed for their placid temperament, easy calving and their outstanding quality meat.

David Deakin from the Hereford Cattle Society says, “The re-launched website is a key marketing tool for Hereford Beef and enables us to reach each of our different core audiences with a fresh look at our exceptional beef.”

It’s both interesting and informative for the beef industry, farmers and consumers and features lots of details about the Hereford breed, along with topical and useful information for producers, industry and consumers, including up to date nutritional data, inspiring recipes for every budget, cooking techniques for different beef cuts, food facts, history of beef eating in England and more besides! Watch our video on how to cook the perfect steak from The Beefy Boys. Read the Hereford Beef Blog for frequent news updates on the Hereford Beef Brand, plus the newest and best places you can find Hereford Beef on the menu, as well as regular cooking tips. You can also follow Hereford Beef on Twitter, Facebook, Instagram and Pinterest.

Almost ten million Herefords now exist in over one hundred and twenty countries, providing a valuable market for farmers and superb quality marbled beef (free from additives and growth hormones and with superlative flavour) for consumers. Studies conducted prove that when cattle are reared on a forage based diet they produce beef that is significantly more nutritious, with lower levels of saturated fat and more antioxidants than grain fed beef.

Tender succulent Hereford Beef, with its characteristic finely marbled fat is the front-runner when it comes to producing superior quality meat. Consumers clearly value the superb eating quality delivered by Hereford cattle, but there are other significant customer messages relating to the breed, such as heritage, provenance, environmental sustainability, stewardship of the land and animal welfare, which are becoming increasingly important to customers.

The top quality meat, ideal carcase size, lower production costs and strong performance from a natural diet come together to meet the needs and expectations of British consumers. The preferred choice of many of the world’s top chefs, Hereford Beef is a Premium Brand, widely available from wholesalers, good butchers and supermarkets and of course all Hereford Beef is traceable from farm to plate – a detail that is important to customers who increasingly want to know where their food comes from.

The market for Hereford Beef continues to grow through supermarkets and butchers and its use is increasing in the catering trade both in the UK and overseas. Hereford Beef is also a favourite in pubs and restaurants and through boxed beef schemes. The website includes a useful list of suppliers of Hereford Beef from major supermarkets to farm shops and restaurants.