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More records smashed at the Annual Designer Genes Sale!

• Highest priced Hereford female to ever sell at auction in the UK (11,000 gns)
• Second Highest priced Hereford female to ever sell at auction in the UK (10,200 gns)
• Highest averaging Hereford sale in UK history

The heavy snow did not deter the crowds and buyers at the 2nd Annual Designer Genes Sale held at Shrewsbury Auction Mart. A total of 19 lots were sold to average £5,062 and gross £96,185, making it the highest averaging Hereford sale in UK history. The sale also broke the record twice for the highest priced Hereford female ever to sell at auction in the UK at £11,550 and £10,710. The sale auctioneer was Jonny Dymond of Halls Auctions and the sale was organised and managed by Josh Dowbiggin.

Smashing the breed record was 16-month old heifer Sky High 1 Lâncome Lucy from B Birch & G Brindley. 'Lâncome Lucy' (pictured right) was Supreme Champion at the 2017 National Hereford Calf Show in Cirencester and also Intermediate Female Champion at the National Poll Show in September. She was also the first daughter of Dendor 1 Murdock to ever sell at auction. She was knocked down at 11,000gns (£11,550) to partners Gouldingpoll Herefords and Intelagri, Republic of Ireland.

Another Sky High female was not far behind her record breaking stable mate. Sky High 1 Danish Dream, (pictured below left) another 16-month old daughter of Dendor 1 Murdock, also breached the five-figure barrier when she sold for 10,200gns (£10,710) to the Bowendu Hereford herd of L & L Bowen.

The third and final Sky High female offered at the event was Sky High 1 Dainty Duchess. This October 2015 born heifer was no stranger to the Hereford World, being Supreme Champion at Shropshire County, Reserve Female Champion at the Royal Welsh and 3rd overall Hereford Female of the Year in 2017. Sold in calf to SMH Kingsize, she was knocked down to the Spartan herd of SC Hartwright for 7,500gns (£7,875).

The only female offered from the famous Moralee herd of T & D Harrison at DGS 2017 was Moralee 1 Kate 2nd. 'Kate 2nd' was Junior Female Champion at both the Royal Highland and Great Yorkshire shows in 2017 and is sired by Romany 1 Frisky A84 F57. Sold in-calf to the renowned Knightrider bull whose progeny have averaged over 4,000gns at auction, 'Kate 2nd' was sold to young Hereford breeder William Awan for 6,200gns (£6,510).

An exciting ‘Pick of the Heifer Calves’ lot was offered from the globally renowned Romany herd of JRB Wilson & Sons in the Scottish Borders. The herd offered the successful bidder the chance to pick from any of the heifer calves born at Romany from August 2017 to March 2018. The pick sold for 6,000gns (£6,300) to partners Gouldingpoll Herefords and Intelagri, Republic of Ireland.

The highest priced Horned female of the sale was Pulham Blossom 20th from PRJ and LR Vincent, Norfolk. Earlier in the day 'Blossom 20th' was crowned Reserve Female Champion at the HCBA Christmas Calf Show. Her pedigree combined genetics from the UK and Australia, making her very popular on sale day. She was knocked down to S Taylor & D Marsh, Lancashire for 5,200gns (£5,460).

Another heifer from Pulham Herefords was offered at the sale, this time from their Polled section of their herd. Pulham 1 Starlet 6th was the first daughter of Romany 1 Machine (son of 'Castro') to be offered for sale, and out of the famous Solpoll Starlet family. This March-born heifer calf was sold to Burs Farm Partners, Norfolk for 4,200gns (£4,410).

The debut entry for the renowned Dendor herd of DE, ED & AL Jones was 6-month old heifer Dendor 1 Anna Mary 34th. 'Anna Mary' was the first daughter of Dendor 1 Max to be offered for sale and her pedigree contained numerous breed changing sires including Gilbert, Euro and Vindicator. She was sold to DJ Powell for 4,800gns (£5,040).

A heifer from the Rempstone herd of M Ludgate was also offered at Designer Genes 2017. Rempstone 1 Tessa K462 was the first daughter of SMH Kingsize to be offered for sale anywhere in the world and out of the Dorepoll Tessa family. At just 10 months of age, 'Tessa' was knocked down to Ian Skea, Bennachie Herefords of Aberdeen, Scotland for 4,500gns (£4,725).

The Auckvale herd of W & R Kemp & Sons also offered a heifer at the sale. Auckvale Lively 1631P was a direct daughter of two-time Horned Female of the Year Auckvale Lively 1058H and the first daughter of Auckvale King-Maker to be offered for sale. This heifer is only the second Auckvale female to ever sell at public auction. She was sold to Burs Farm Partners, Norfolk for 3,800gns (£3,990).

Frenchstone P. 1 Harriet was the only heifer offered for sale from the Frenchstone herd of LR & AM Ayre in Devon. 'Harriet' was only the third daughter of Moeskaer Magnum to be offered for sale and a half-sister to DGS Hall of Fame heifer and Royal Welsh Female Champion Frenchstone P. 1 Get Real. She was knocked down to G Parry for 3,500 gns (£3,675).

Gerald Blandford also offered an in-calf heifer from his award-winning Bosa herd. Bosa 1 Elke 1007 is one of the first daughters of Greenyards 1 Flynn (son of Archie) to be offered for sale. Out of a Nationwide daughter, Elke 1007 boasted EBVs in the top 10% of the breed. She sold for 3,200gns (£3,360) to S & J Branch from Bristol.

Two females from the Moorside herd of G & MC Shepherd, Lancashire also sold at the sale. In-calf heifer Moorside 1 Jane 7th, a direct daughter of previous Polled Female of the Year, sold to Jimmy Hodge for 3,000gns (£3,150). The Shepherd family also offered Moorside 1 Mink 2nd H1 at Designer Genes, a 6-year-old cow sired by Nationwide. With growth and milk EBVs in the top 1% of the breed, she was knocked down to S & J Branch from Bristol for 3,000gns (£3,150). Her heifer calf has been retained at Moorside Herefords.

Mr & Mrs H Elliot of Cornriggs Herefords in County Durham also made their DGS debut at the 2017 sale. Cornriggs 1 Vanity 2nd, a September 2016 born daughter of 'Super Guy', had a pedigree stacked with world renowned sires like 'Storm' and 'Victor Boomer P606'. She was sold to young breeder Marcus Murdock from Northern Ireland for 3,000gns (£3,150).

A pregnancy from the current Hereford Female of the Year Dendor 1 Jennefer 15th was also offered from the Sky High herd. The pedigree pregnant recipient carrying an embryo from this world-renowned female was knocked down to M Barber for 2,600gns (£2,730).

Three embryo and flushing opportunities from international Hereford programs were also offered at Designer Genes 2017. A pick of the 2018 Embryo Inventory from Harvie Ranching was the first genetic lot to be offered, allowing the successful bidder the chance to pick 8 embryos from all of the flushes at Harvie Ranching next year. This lot was knocked down to Steven & Lizzie Walker, Hoghton View Herefords, Lancashire for £4,400.

A pick of the cow herd flush from RSK Farms in Manitoba, Canada was also up for grabs at the sale. RSK Farms won the title of Grand Champion Polled Hereford bull at Agribition 2017 so their genetics are certainly in demand this year. This offering was sold to GH Morgan, North Wales for £3,000.

The final lot of the day was a flush of breed legend female Harvie E Ms Firelfy 19Z from Iron Lake Ranch, Texas and Elkhe Herefords, Montana. This daughter of Victor Boomer P606 is one of the top donor females in the Iron Lake program. The flush was sold to joint buyers Harvie Ranching and RSK Farms.