Friday 19 February 2021

Fisher 1 Rancher and Solpoll 1 Spike will feature in a Genus webinar on Wednesday 3 March at 7:30pm, focusing on using EBVs to boost profitability.

The webinar will discuss the role of AI within beef herds and the importance of using EBVs to identify the best sires to achieve maximum profitability and efficiency. AHDB will also feature in the discussion and will speak more about EBVs, looking at what goes into the data, how to interpret them and where to access sire information.

The two Hereford bulls will be used as examples to demonstrate how selecting for maternal and terminal traits can have its unique benefits.

It is important to register for the event. To do so, click here.

For more information about the event, please contact Jess Simms (EMEA beef band manager) on 07866 010000 or email

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