I’m delighted to introduce myself as the new Marketing Manager for the Hereford Cattle Society. I stepped into the role at the start of 2026 after more than a decade working in agricultural marketing, professional bodies and the wider livestock sector.
My career has taken me through a variety of marketing and communications roles across agriculture, including positions at AgriBriefing, Genus ABS and, most recently, The Institute for Agriculture & Horticulture (TIAH), where I led strategic campaigns, digital projects and industry event activity. I’ve also worked as a freelance marketing consultant, supporting organisations across the agricultural and livestock sectors with content, campaigns and digital strategy. I hold professional marketing qualifications from both the Chartered Institute of Marketing and the Digital Marketing Institute, reflecting my commitment to keeping my skills current and delivering best-practice, results-focused marketing.
I live in Cheshire with my long-suffering husband, two dogs and a rather opinionated cat. When I’m not working, you’ll most likely find me with a book in hand (anything from crime fiction to business titles), out on a countryside walk, at a rural show or visiting farms. I also love playing board games with friends and discovering new places to eat local, seasonal food – a farm shop loves to see me coming!
I genuinely love all things marketing – from shaping strategy and brand positioning to crafting social media content, email campaigns and stories that resonate with real farming life. I’m a passionate champion of British farming and have a deep admiration for the resilience, innovation and care shown by farmers and breeders across the country, particularly those investing in the Hereford breed.
A big part of my role is to listen, collaborate and make sure our marketing reflects the breadth and depth of our membership. We invite members to contribute ideas for future marketing initiatives – any suggestions or insights are welcome and can be submitted using the marketing ideas form. These ideas will be reviewed regularly for potential development into campaigns or projects.
I’m particularly keen to hear real farm stories – from commercial wins, show successes and breeding breakthroughs to the day-to-day realities of running a herd. I believe the most powerful way to showcase the benefits of the Hereford breed is through the voices of the farmers who work with them, sharing their first-hand, authentic experiences. I’m looking for contributions from every kind of system – from small pedigree herds to large commercial enterprises, beef-from-dairy and everything in between – so we can reflect the full breadth of how Herefords are working on farms up and down the country. Tell me about your farm story here!
To kick things off, I’ll be hosting a 30-minute webinar on our marketing strategy on 10 March at 7pm, where I’ll share more about our plans and how members can get involved. Register to attend here.
In the meantime, I’d love to hear from you – whether you have feedback, ideas, or a story to tell – please feel free to get in touch at marketing@herefordcattle.org or by using one of the forms above.