I’m delighted to introduce myself as the new Marketing Manager for the Hereford Cattle Society. I stepped into the role at the start of 2026 after more than a decade working in agricultural marketing, professional bodies and the wider livestock sector.

My career has taken me through a variety of marketing and communications roles across agriculture, including positions at AgriBriefing, Genus ABS and, most recently, The Institute for Agriculture & Horticulture (TIAH), where I led strategic campaigns, digital projects and industry event activity. I’ve also worked as a freelance marketing consultant, supporting organisations across the agricultural and livestock sectors with content, campaigns and digital strategy. I hold professional marketing qualifications from both the Chartered Institute of Marketing and the Digital Marketing Institute, reflecting my commitment to keeping my skills current and delivering best-practice, results-focused marketing.

I live in Cheshire with my long-suffering husband, two dogs and a rather opinionated cat. When I’m not working, you’ll most likely find me with a book in hand (anything from crime fiction to business titles), out on a countryside walk, at a rural show or visiting farms. I also love playing board games with friends and discovering new places to eat local, seasonal food – a farm shop loves to see me coming!

I genuinely love all things marketing – from shaping strategy and brand positioning to crafting social media content, email campaigns and stories that resonate with real farming life. I’m a passionate champion of British farming and have a deep admiration for the resilience, innovation and care shown by farmers and breeders across the country, particularly those investing in the Hereford breed.

A big part of my role is to listen, collaborate and make sure our marketing reflects the breadth and depth of our membership. We invite members to contribute ideas for future marketing initiatives – any suggestions or insights are welcome and can be submitted using the marketing ideas form. These ideas will be reviewed regularly for potential development into campaigns or projects.

I’m particularly keen to hear real farm stories – from commercial wins, show successes and breeding breakthroughs to the day-to-day realities of running a herd. I believe the most powerful way to showcase the benefits of the Hereford breed is through the voices of the farmers who work with them, sharing their first-hand, authentic experiences. I’m looking for contributions from every kind of system – from small pedigree herds to large commercial enterprises, beef-from-dairy and everything in between – so we can reflect the full breadth of how Herefords are working on farms up and down the country. Tell me about your farm story here!

To kick things off, I’ll be hosting a 30-minute webinar on our marketing strategy on 10 March at 7pm, where I’ll share more about our plans and how members can get involved. Register to attend here. 

In the meantime, I’d love to hear from you – whether you have feedback, ideas, or a story to tell –  please feel free to get in touch at marketing@herefordcattle.org or by using one of the forms above.

As part of the programme, the Society is planning a series of exclusive pre- and post-conference tours to give delegates the opportunity to experience UK Hereford herds, farming systems and rural life first-hand. Pre-conference tours are scheduled for 5–10 June 2028, with post-conference tours planned for 19–24 June 2028.​

Expressions of interest now open

The Society is now inviting expressions of interest from members, farms, estates and rural businesses who may be interested in hosting a visit as part of these tours. At this stage, organisers are simply looking to understand the range of potential hosts and visit ideas, with no commitment required from those submitting the form.​

We are keen to hear from all types of farms and businesses with stories to share — from long-established pedigree herds to progressive commercial systems, new entrants and family-run farms, or those that have taken a unique or innovative approach to breeding and management. Historical locations are also very welcome, including sites with heritage buildings, landmarks or even stately homes that help tell the wider story of British agriculture and rural life.

These visits will celebrate the diversity of the UK’s Hereford cattle, farming heritage, local culture and rural excellence, offering delegates a genuine insight into the people and places behind the breed.

How to get involved

Those interested in being considered as a potential host are invited to complete a short online Expression of Interest form here. 

If you would like to express your interest but would prefer not to complete the online form, please contact the Society office on  01432 272057 and a member of the team will be happy to take your details over the phone or by email.

Submissions are open until 31 March 2026, after which the Society will begin mapping out routes, themes and logistics for the pre- and post-conference tour programme.

For any questions about hosting or the tour plans, please contact the Society office at whc28@herefordcattle.org.

The 10^th Annual Designer Genes event took place on the 12^th and 13^th December 2025 at Shrewsbury Auction Centre, with genetics selling on Friday and live lots selling on Saturday. Both sales were organised and managed by Dowbiggin Marketing in partnership with Halls. Auctioneer was Jonny Dymond. The event was held in conjunction with the Hereford Cattle Breeders Association’s annual Christmas Calf Show.

Embryos topped at 560gns each for embryos consigned by G & A Redmayne, Ings Herefords, from their donor female Sky High 1 L’amour Lucy. Semen peaked at 580gns per straw for Panmure 1 Henry semen consigned by Vaughan Farms Ltd. The Friday sale of genetics grossed £23,850.75.

The Saturday Sale was topped by the lead-off lot Moralee 1 Big Time RK349 from Tom & Di Harrison, Moralee Herefords Northumberland. The reigning UK Polled Hereford Bull of the Year, he sold to SC & GL Hartwright, Spartan Herefords, Oxfordshire for a new breed record of 22,000gns (£23,100).

Females topped at 10,000gns (£10,500) for Pulham 1 Lucy 7^th from Phil & Laura Vincent, Pulham Herefords, Norfolk. She was sold to SJ & H Smith, Welshpool. 11 females averaged £5937.27.  

A pick of the 2025 calves from Steven & Lizzie Walker, Hoghton View Herefords, Lancashire sold for 5,500 (£5,775) to G & MC Shepherd, Moorside Polled Herefords, Lancashire & Josh Dowbiggin, Ghyll Beck Genetics.

13 total lots sold to gross £94,185 and average £7,245, a new European record for a Hereford sale average. Clearance for the Saturday sale was 94%.

Averages

• 1 bull sold for 22,000gns (£23,100)
• 1 pick of the 2025 calves sold for 5,500gns (£5,775)
• 11 females sold to average £5937.27
• 25 embryos averaged £486.36
• 100 straws of semen averaged £116.92

Totals

• Friday sale grossed £23,850.75
• Saturday sale grossed £94,185
• Total weekend gross was £118,035.75

Sale Team

Sale Management – Josh Dowbiggin (Dowbiggin Marketing)

Auctioneer – Jonny Dymond (Halls)

Saturday Sale

A record-breaking trade was met at the 10^th Annual Designer Genes Sale. 13 lots sold to a top price of 22,000gns and average £7,245, a new European record for a Hereford sale average. Clearance for the Saturday sale was 94%.

The Saturday Sale was topped by the lead-off lot Moralee 1 Big Time RK349 from Tom & Di Harrison, Moralee Herefords, Northumberland. The reigning UK Polled Hereford Bull of the Year sold to SC & GL Hartwright, Spartan Herefords, Oxfordshire for a new breed record of 22,000gns (23,100gns). Big Time RK349 was sired by former Champion of Europe and multiple interbreed winning Moralee 1 Rebel Kicks, and out of leading donor female Moralee 1 Kylie, who is also the dam of the 2024 Hereford Miss Europe female.

A pick of the 2025 calves from Steven & Lizzie Walker, Hoghton View Herefords was sold for 5,500gns (£5,775). The pick offered the successful buyer the opportunity to pick from any of the 2025 born calves at Hoghton View, including both bull and heifer calves. The pick was sold to G & MC Shepherd, Moorside Polled Herefords, Lancashire & Josh Dowbiggin, Ghyll Beck Genetics.

Females topped at 10,000gns (£10,500) for Pulham 1 Lucy 7^th from Phil & Laura Vincent, Pulham Herefords, Norfolk. Lucy 7^th was sired by £10,000 Solitude 1 Vantastic and out of a daughter of Appel 1 Kaboom. She was sold to SJ & H Smith, Welshpool.  

The second highest priced female was Sky High 1 Louis-Vuitton Lucy from Boomer & Millie Birch and family. This female was crowned Reserve Overall Junior Champion at the recent National Poll Show. She was knocked down for 7,500gns (£7,875) to A Baxter, Lancashire.

Two females sold for 7,000gns. 5-year-old cow Dendor 1 Ruby 38^th sold for 7,000gns to R Moore, Northumberland. She was herself a daughter of noted sire Dendor 1 Nairobi. Her March-born heifer calf sold for 3,800gns to Panmure Herefords Scotland, valuing the cow/calf pair at 10,800gns.

Also to reach the 7,000gns mark was February 2025-born heifer Grifford 1 True Beauty. This heifer calf was Reserve Female Champion at the 2025 English Winter Fair. Sired by Normanton 1 Laertes and out of the 10,000gns Greenyards 1 True Love, she was sold for 7,000gns to M J Sharlot, Warwickshire.

Other prices

• Lot 4 – Bosbury 1 Rosa B201 GT sold for 6,000gns to Vaughan Farms Ltd
• Lot 9 – Glenvale 1 Kylie 969 sold for 5,000gns to Jacob Agri Ltd
• Lot 8 – Auckvale 1 Pansy 2419C sold for 4,200gns to RL Morgan
• Lot 10 – Pulham Olive 9th sold for 4,100gns to GF Harrison
• Lot 5 – Bosbury 1 Margaret B203 GT sold for 3,800gns to RF & ZL Chilman
• Lot 13 – Fardre 1 Julia C396 sold for 3,800gns to A Baxter

Averages

• 1 bull sold for 22,000gns (£23,100)
• 1 pick of the 2025 calves sold for 5,500gns (£5,775)
• 11 females sold to average £5937.27

Friday Sale

The DGS On Ice Sale Volume IV took place on Friday evening with 36 genetic lots selling to buyers both in the room and online. The sale was hosted in conjunction with the HCBA’s annual Christmas dinner.

• 25 embryos sold to 560gns per embryo (Ings Herefords – Sky High 1 L’amour Lucy) averaged £486.36 per embryo
• 100 straws of semen topped at 580gns per straw (Kingsland Herefords – Panmure 1 Henry) and averaged £116.92 per straw
• Total sale gross for the genetics was £23,850.75

Top Embryo Prices

• 3 Female Sexed Sky High 1 L’amour Lucy x Sky High 1 Take-a-chance embryos from G & A Redmayne (Ings) sold for 560gns each to DG & HM Davies
• 2 Greenyards 1 Truelove x Normanton 1 Laertes embryos from Nick Griffin (Grifford) sold for 520gns each to H Davies
• 4 EU exportable embryos of various matings from T & D Harrison (Moralee) sold for 480gns each to Richard & Petra Strijker, The Netherlands.
• 10 embryos from Rempstone 1 Anna Mary D594 (consigned by Ellie Williams) sold to top at 460gns and average 450gns, selling to G & A Redmayne (Ings) sold and G Davies, Wales

Top Semen Prices

• 4 straws of Panmure 1 Henry sold for 580gns each
• 3 straws of Normanton 1 Laertes (stored in Ireland) sold for 340gns each
• 3 straws of Normanton 1 Laertes (stored in the UK) sold for 190gns each
• 2 packs of 5 straws of Moralee 1 RHS Prince sold for 110gns and 100gns per straw
• 2 packs of 5 straws of Grifford 1 Try sold for 100gns per straw
• 10 straws of Solpoll 1 Trailblazer sold for 100gns per straw
• 3 packs of 5 straws of The Ranch Remington R028 sold to average 85gns per straw
• 10 straws of Haven Basil averaged 75gns per straw
• 2 packs of 5 straws of Hoghton View 1 Jackaroo sold for 75gns and 70gns per straw
• 3 packs of 5 straw of Coley 1 Pilot averaged 45gns per straw

 

What a way to end the 2025 showing year at the Hereford Cattle Breeders Calf Show, held at Shrewsbury Livestock Auction Centre. Not only were numbers strong, but the quality of cattle on display truly shone through. To follow this with a record-breaking Designer Genes sale was the icing on the cake, some might even say it was a Christmas cracker of a day.

Proceedings began with the best pair of bull calves, owned by the exhibitor. Taking first place was the Baybridge herd of LG Gould, closely followed by the Beca herd exhibited by GJ Twose, a fitting start to a super Saturday.

Moving into the senior classes, the overall supreme championship was decided in a strong class of 11 September/October 2024-born bull calves. Taking the top spot was Normanton 1 Charlie Boy, exhibited by the Livesey family. This September 2024-born bull is no stranger to success, having already secured the overall male and senior male championships at Borderway Agri Expo earlier in the autumn. Judge Mr Arwel Owen, a beef supply chain manager for Genus, praised the strength and power of the class, which was clearly evident in the Normanton entries, with Normanton 1 Crumbie securing reserve senior champion. Both bulls are sired by Cleland 1 Nelson, with Charlie Boy out of Normanton 1 Grifola 10th and Crumbie out of Normanton 1 Fistulina 38th V479.

The reserve supreme championship went to a true star of the showring, Dendor 1 Lilac Wine 46th, exhibited by DE, ED & AL Jones. This flashy September 2024-born heifer has enjoyed an outstanding summer, including claiming overall junior champion at the National Poll Show, alongside numerous accolades alongside her dam, Lilac Wine 37th. Now winning in her own right, she is sired by Solpoll 1 Vanquish. This success capped an exceptional day for the Dendor herd, with four of their five exhibits making the final line-up.

Further success followed in the junior male championship, once again for the Dendor family, with Dendor 1 Cruzcampo taking the title. This stylish March 2025-born bull won his split class and impressed the judge with his length and head carriage. Cruzcampo is also sired by Solpoll 1 Vanquish and is out of Dendor 1 Echo 36th. Stablemate Dendor 1 Colorado won the April-born class and went on to secure reserve junior male champion. Sired by Hoghton View 1 Utah and out of Dendor 1 Greta 36th, this marked an outstanding achievement for the Powys-based herd.

In the senior female section, the reserve senior female championship went to another Dendor exhibit, Dendor 1 Jano 25th, shown in the September/October 2024 class. Born in September 2024, she is sired by Romany 1 Distiller A84 D53 and out of Dendor 1 Jano 21st. With numerous animals presented across the day, it was all hands-on deck for the Dendor team as they collected an impressive haul of awards.

The junior female section brought success for the Ludgate family’s Rempstone herd, with Rempstone 1 Luna P741 winning the January 2025-born class. Sired by Fisher 1 Prospect P464 and out of Rempstone 1 Luna D588, the judge described her as a strong, exceptional heifer. Further honours followed when Rempstone 1 Tessa A768 secured reserve junior female champion. This April-born heifer is sired by Auckvale 1 Avatar 2238A and out of the renowned Rempstone 1 Tessa P667 and was expertly presented by young stockman Joe Clark.

In his closing remarks, Mr Owen commented that it had been a privilege to judge such a high-quality show. He noted that the breed was clearly moving in the right direction, highlighting the impressive loins and rumps seen throughout the classes. He praised his overall champion for being correct behind the shoulder with a strong loin, while his reserve female, he felt, showed all the attributes of an excellent future cow.

The Young Handlers once again put on a superb display, with judge Tony Bradstock putting senior handlers Archie Roberts and Jorja Snook-Bevis through their paces, including swapping animals and removing show sticks. Archie narrowly took the overall title, with Jorja in reserve. Strong performances were also seen from intermediates Mia Shaw and Abbie Jackson-Carr, and juniors Henry Hawkins and Sid Shaw, with the judge commending all competitors for their professionalism and stockmanship.

To round off a memorable day, a new breed record was set in the Designer Genes sale, with the highest-priced bull ever sold under their banner. Tom and Di Harrison of the Moralee herd were delighted to see their favourite bull knocked down to SC & GL Hartwright of the Spartan herd for 22,000gns, a truly fitting finale to an outstanding day for the breed all round.

Full Results

Overall supreme and senior male champion – Normanton 1 Charlie Boy – TD & WT Livesey

Overall reserve supreme and senior female champion – Dendor 1 Lilac Wine 46th – DE, ED & AL Jones

Reserve senior male champion – Normanton 1 Crumbie – TD & WT Livesey

Junior male champion – Dendor 1 Cruzcampo – DE, ED & AL Jones

Reserve junior male champion – Dendor 1 Colorado – DE, ED & AL Jones

Reserve senior female champion –  Dendor 1 Jano 25th – DE, ED & AL Jones

Junior female champion – Rempstone 1 Luna P741 – M Ludgate

Reserve junior female champion – Rempstone 1 Tessa A768 – M Ludgate

Best pair of bull calves owned by the exhibitor 

1st – LG Gould – Baybridge Herd

2nd – GJ Twose – Beca Herd

3rd – The Benacre Company Ltd – Benacre Herd

Bull calf born September/October 2024 

1st – Normanton 1 Charlie Boy – TD & WT Livesey

2nd – Normanton 1 Crumbie – TD & WT Livesey

3rd – Porton House 1 Calon-Lan – P & V Moyle

Bull calf born November/December 2024 

1st – Coley 1 Centurion – Miss H Whittaker

2nd – Big Red 1 Electric – H Pocock & G Scott

3rd – Alderoak 1 Clarkson – P & E Williams

Bull calf born January/February 2025 (split class)

1st – Coley 1 Condor – Miss H Whittaker

2nd – Beca 1 Chilli Pepper – GJ Twose

3rd – Rempstone 1 Chucky – M Ludgate

1st –  Keadyview 1 Casino – S & H O’ Kane

2nd – Beca 1 Cookie – GJ Twose

3rd – Pulham 1 Capable – PRJ & LR Vincent

Bull calf born March 2025 (split) 

1st – Moralee 1 Caraboa – T & D Harrison

2nd – Hollyvale 1 Casper – A & P Massey

3rd – Benacre 3 Cassius Clay – The Benacre Company Ltd

1st – Dendor 1 Cruzcampo – DE, ED & AL Jones

2nd – Benacre 1 Christian Grey – The Benacre Company Ltd

3rd – Bosbury 1 Cracker – S Hawkins

Bull calf born April/May 2025

1st – Dendor 1 Colorado – DE, ED & AL Jones

2nd – Benacre 1 Centurion – The Benacre Company Ltd

3rd – Rough Moor 1 Cookie – T & M Goodwin & C Powell

Best pair of heifer calves owned by the exhibitor

1st – FJ Wood & Sons – Allwood Herd

2nd – W Awan – Midford

3rd – P & V Moyle – Porton House

Heifer calf born September/October 2024

1st – Dendor 1 Lilac Wine 46th – DE, ED & AL Jones

2nd – Dendor 1 Jano 25th – DE, ED & AL Jones

3rd – Normanton 1 Jews Ear 56th – TD & WT Livesey

Heifer calf born November/December 2024

1st – Studdolph 1 Precious 975 – Miss EN Thorne

2nd – Porton House 1 Starlett – P & V Moyle

3rd – Porton House 1 Lilac Wine 4th – P & V Moyle

Heifer calf born January/ February 2025 (split class) 

1st – Rempstone 1 Luna P741 – M Ludgate

2nd – RM 1 Starlet – E Hodge & H Whittaker

3rd – Pepperstock 1 Blossom C1144 – Speirs Farms Ltd

1st – Allwood 1 Greta 2nd – FJ Wood & Sons

2nd – Bosbury 1 Laurel C213 – S Hawkins

3rd – Bosbury 1 Laurel C208 – S Hawkins

Heifer calf born March 2025 

1st – JC 1 Marrigold 2nd – L Jackson-Carr

2nd – Moralee 1 Pippa TE401 – T & D Harrison

3rd – Ashdale 3 Queen 986 – TG, EI & EN Thorne

Heifer calf born April 2025

1st – Rempstone 1 Tessa A768 – M Ludgate

2nd – Hollyvale 1 Anna Mary 8th – A & P Massey

3rd – Rough Moor 1 Amethyst 492 – T & M Goodwin & C Powell

Young handlers 

19 – 26 years 

1st – Archie Roberts

2nd -Jorja Snook -Bevis

13 – 18 years

1st – Mia Shaw

2nd – Abbie Jackson-Carr

7 – 13 years

1st – Sid Shaw

2nd – Harry Hawkins

Overall champion 

Archie Roberts

Reserve champion 

Jorja Snook- Bevis

The English Winter Fair once again delivered an excellent showcase for the breed, with a strong turnout at the Staffordshire County Showground. Positivity was high among members, further boosted by an impressive number of spectators.

The live pedigree beef classes opened proceedings, with three entries forward in the steer class. Normanton 1 Billy, exhibited by TD and WT Livesey, was placed first under commercial judge Mr. M. Alford, Cullompton, Devon. In the heifer section, M. Coates of Leicestershire secured the top spot with Jolly 532.

The National Pedigree Calf Show followed, judged by Mr. Andrew Hughes of the Coley herd, Halifax. Three entries contested the senior bull calf class (born between 1 October and 31 December 2024). First place went to Moralee 1 Clint PA381, exhibited by Tom and Di Harrison of Northumberland. This October-born calf is sired by Moralee 1 Panda and out of Coley 1 Pippa 356, and had already impressed earlier in the season, taking reserve senior male at the Borderway Agri-Expo.

Mr. Hughes showed clear admiration for Clint from the outset, and the bull went on to claim both champion bull calf and overall supreme pedigree calf, praised for his power, strength, and balance.

Standing overall reserve pedigree calf champion was Dendor 1 Greta 42nd, a heifer well-known for her femininity and style. She previously topped a strong class at the National Hereford Poll Show in September. Born October 2024, she is sired by Solpoll 1 Vanquish and out of Dendor 1 Greta 32nd.

The depth of quality across the breed was particularly evident in the highly competitive intermediate bull calf class (born between 1 January and 31 March 2025), which attracted seven entries. Taking first place was Keadyview 1 Casino, exhibited by Keadyview Livestock. This January-born calf, sired by Moralee 1 Rebel Kicks and out of Holestone 1 355 BB Tessa, impressed with his breed character and easy temperament. He later secured the title of reserve champion bull calf.

In the heifer division, Grifford 1 True Beauty, exhibited by N. Griffiths, claimed reserve champion female calf. The February-born heifer placed first in a strong group of five and is sired by Normanton 1 Laertes and out of Greenyards 1 Truelove M314. This achievement marked a proud moment for the local breeder.

Full Results

Overall champion calf and champion bull calf – Moralee 1 Clint PA381 – T & D Harrison

Reserve overall champion calf and champion heifer calf – Dendor 1 Greta 42nd – DE, ED & AL Jones

Reserve champion bull calf – Keadyview 1 Casino – Keadyview Livestock

Reserve champion heifer calf – Grifford 1 True Beauty – N Griffiths

Results live beef cattle

Pedigree steer –

1st – Normanton 1 Billy – TD & WT Livesey

2nd – Parkapella 1 Bay Leaf – S & I Coates

3rd – Beefcake – M Coates

Pedigree heifer –

1st – Jolly 532 – Mo Coates

National Pedigree Calf Section

Senior bull calf, born between 1st October & 31st December 2024

1st – Moralee 1 Clint PA381 – T & D Harrison

2nd – Big Red 1 Electric – Pocock & Scott

3rd – Normanton 1 Compadre – TD & WT Livesey

Intermediate bull calf, born between 1st January & 31st March 2025

1st – Keadyview 1 Casino -Keadyview Livestock

2nd – Kinglee 1 Carlos – PK & IF Cobley

3rd – Dendor 1 Cruzcampo – DE, ED & AL Jones

Junior bull calf, born between 1st April & 30th June 2025

1st – Dendor 1 Colorado – DE, ED & AL Jones

Senior heifer calf, born between 1st October & 31st December 2024

1st – Dendor 1 Greta 42nd – DE, ED & AL Jones

2nd – Normanton 1 Jews Ear 46th – TD & WT Livesey

3rd – Creuddyn Curly – G & H Davies

Intermediate heifer calf, born between 1st January & 31st March 2025

1st – Grifford 1 True Beauty – N Griffiths

2nd – Sky High 1 Lucy’s Louis Vuitton – M & B Birch

3rd – Parkapella 1 Mandy 1643 – S & I Coates

Junior heifer calf, born between 1st April & 30th June 2025

1st – Woodside Moss 1 Foxglove – E Lloyd

This year’s Agrifest Southwest competition, held at the Westpoint Arena in Devon, saw an exceptional turnout of cattle. The Hereford classes were particularly well supported, attracting nearly 30 entries from a wide range of exhibitors.

The day began with the pedigree Hereford bull calf class for animals born in 2025. Due to high numbers, the class was split into two heats. Winning the first was Baybridge 1 Clyde, bred by Mr. Les Gould and exhibited by grandchildren Pete and Jo Compton. This January-born calf oozed style from the moment he entered the ring, making judge Ms. Maddie Clarke of Llanrwst, Wales, confident in her decision. His thickness, balance, and overall presence secured him the top spot.

The second heat was won by Bayridge 1 Crackalacking, also from Mr. Gould. This February-born calf showcased the same style and correctness, with both bulls being sired by Weybrook 1 Drake. When the heat winners went head-to-head, Bayridge 1 Clyde came out on top. He continued his strong run by taking the reserve pedigree native calf male championship.

In the pedigree Hereford heifer calf class for 2025-born animals, seven strong females came forward. Allwood 1 Greta 2nd from F. J. Wood & Sons was the clear winner. The February-born heifer is sired by River Dale 1 Whizz Kid and out of Dendor 1 Greta 33rd. She went on to secure the reserve pedigree native calf female championship, with Ms. Clarke praising her femininity, flashy appearance, and ring presence. She then impressed once again by taking the reserve pedigree native calf championship.

Senior Section

In the Hereford senior bull calf class (born 1 September–31 December 2024), first place went to Midford 1 Crackerjack from W. Awan. The journey from Bath, Somerset, proved worthwhile as Crackerjack went on to secure the pedigree senior male, senior pedigree calf champion, and native senior male champion titles. This October 2024-born bull has already tasted success, previously winning junior male champion and reserve male champion at this year’s National Poll Show. He is sired by Kinglee 1 The New One and out of Gouldingpoll 1 Ravette 738.

Taking reserve native senior male champion was Allwood 1 Captain from F. J. Wood & Sons. This September 2024-born bull is out of Pepperstock 1 Orchid V707 and sired by Gouldingpoll 1 Duncan.

Young Native Bull of the Year (Born in 2024)

A strong entry of ten bulls, representing five native breeds, competed for this title. Allwood 1 Brigadier, also from F. J. Wood & Sons, placed 2nd overall, a notable achievement for the South Devon-based Wood family. Impressively, the result was a unanimous decision by both judges, Ms. Maddie Clarke and continental judge Ben Maskell. Brigadier is sired by Dendor 1 Kohinoor and out of Rempstone 1 Anna Mary N506.

Full Results

Pedigree Native Calf Female Champion – Reserve – Allwood 1 Greta 2nd – FJ Wood & Sons

Pedigree Native Calf Male Champion – Reserve – Baybridge 1 Clyde – Mr L Gould

Pedigree Native Calf Champion – Reserve overall – Allwood 1 Greta 2nd – FJ Wood & Sons

Native Senior Male Champion – Midford 1 Crackerjack – W Awan

Reserve Native Senior Male Champion – Allwood 1 Captain – FJ Wood & Sons

Pedigree Senior Male and Senior Pedigree Calf Champion – Midford 1 Crackerjack – W Awan 

Pedigree Hereford bull calf born in 2025 (split class due to high entries)

1st – Baybridge 1 Clyde – Mr L Gould

2nd – Keadyview 1 Casino – Keadyview Livestock

3rd – Creuddyn 1 Chillout – Mr G Davies

1st – Baybridge 1 Crackalacking – Mr L Gould

2nd – Keadyview 1 Cuddles – Keadyview Livestock

3rd – Lanscombe 1 Gunmar – RA & VA Mitchell

Overall – Baybridge 1 Clyde – Mr L Gould

Reserve – Baybridge 1 Crackalacking – Mr L Gould

Pedigree Hereford heifer calf born in 2025

1st – Allwood 1 Greta 2nd – FJ Wood & Sons

2nd – Allwood 1 Miss 2nd – FJ Wood & Sons

3rd – Lanscombe 1 Gracie – RA & VA Mitchell

Senior Hereford bull calf born between 1st September to 31st December 2024

1st – Midford 1 Crackerjack – W Awan

2nd – Allwood 1 Captain – FJ Wood & Sons

3rd – Adzor Curiosity – DJ Makin

Senior Hereford heifer calf born between 1st September to 31st December should this be 2024

1st – Allwood 1 Mink 2nd – FJ Wood & Sons

2nd – Creuddyn Curly – Mr G Davies

3rd – Spartan 1 Oyster Gem Sv C271 – SC & GL Hartwright

The Stars of the Future Calf Show once again proved to be an excellent indicator of the quality and promise to come for the upcoming show season. This year’s event did not disappoint, with a strong display of quality cattle throughout the classes.

Senior Males

The day began with the senior male section, which saw two strong entries forward. Leading the way was Maxwell 1 Crack-a-Lackin, exhibited by Miss Cara Doggett. This October 2024-born bull demonstrated true potential and style. Sired by Coley 1 Weiderman and out of Coley 1 Mink 634, a cow purchased by Cara, he went on to impress the judge, Mr William McLaren of the Netherton herd of Aberdeen Angus cattle, to claim both the senior male and overall male championships.

Taking the reserve male championship was Panmure 1 Colonel from J. M. Cant & Partners. This December 2024-born bull, out of Panmure 1 Plum P10 and sired by Romany 1 Thor FR T4, showed excellent breed character and presence throughout.

Junior Males

In the junior male section, Moralee 1 Casino PR395, exhibited by Daniel Holmes, topped his class for bulls born between 4th January and 22nd April 2025. He then went on to secure both the junior male and overall junior championships. This January 2025-born bull is sired by Moralee 1 RHS Prince KR R8 and out of Moralee 1 Kathryn 2nd.

The reserve junior male championship went to Bennachie 1 Cracker from Ian Skea of the Bennachie herd. Competing in the same class as Casino, this March 2025-born bull proved the exceptional quality within this age group.

Females

The female section also impressed, with a strong line-up of young heifers representing the breed.

Leading the senior division was Panmure 1 Plum C3, again from J. M. Cant & Partners. True to her breeding, she hails from the renowned Plum family, her dam Panmure 1 Plum S8 is a half-sister to stablemate Colonel, and she is sired by Romany 1 Thor FR T4.

Taking the reserve senior female championship was Coneys 1 Eira, from T. & K. Coney & Sons. The oldest heifer forward on the day, she was born in September 2024 and is out of Hean 1 Eira 000, sired by Hean 1 Worthwhile 217.

In the junior female section, the junior female and reserve overall championship went to Bennachie 1 Zara 3rd, also from Ian Skea and the Bennachie herd, rounding off a highly successful day for the team. One of the youngest in her class, this March-born heifer is sired by Bennachie 1 Tam and out of Polinar 1 Zara.

Finally, the reserve junior female championship went to Garnet 1 Eira 008, exhibited by Brenda R. Wear. The youngest heifer forward, born in April 2025, is out of Hean 1 Eira 854 and sired by Hean 1 Worthwhile 217. Her dam was purchased at the Hean dispersal sale in August 2024.

Full results

Junior overall and junior male champion – Daniel Holmes Moralee 1 Casino PR395

Reserve male champion – Ian Skea – Bennachie 1 Cracker

Junior female and reserve overall champion – Ian Skea – Bennachie 1 Zara 3rd

Reserve female champion – Brenda R Wear – Garnet 1 Eira 008

Senior male and overall senior champion – Cara Doggett – Maxwell 1 Crack-a-lackin’

Reserve male champion – J M Cant & Partners Panmure 1 Colonel

Senior female and reserve overall champion – J M Cant & Partners Panmure 1 Plum C3

Reserve female champion – T&K Coney & Sons – Coneys 1 Eira

Class 1 – Senior Males (3rd October – 28th December 2024)

1st – Cara Doggett – Maxwell 1 Crack-a-lackin’

2nd – J M Cant & Partners – Panmure 1 Colonel

Class 2 – Senior Females (14th September – 20th December 2024) 

1st – J M Cant & Partners – Panmure 1 Plum C3

2nd – T&K Coney & Sons – Coneys 1 Eira

3rd – Daniel Holmes – Moralee 1 Lucy PR383

Class 3 – Junior Males (4th January – 22nd April 2025)

1st – Daniel Holmes – Moralee 1 Casino PR395

2nd – Ian Skea – Bennachie 1 Cracker

3rd -. Ian Skea – Bennachie 1 Caber

Class 4 – Junior Females (1st January -2nd April 2025)

1st – Ian Skea – Bennachie 1 Zara 3rd

2nd – Brenda R Wear – Garnet 1 Eira 008

3rd -.Daniel Holmes Back O Hill

 

It was a strong turnout for this year’s Borderway Agri Expo, held in Carlisle, where the windy weather did little to deter exhibitors from across the North of England and beyond. With over 35 Herefords forward, the breed was well represented, showcasing the quality and consistency that continues to define the Hereford herd book.

 Taking the senior, overall female, and supreme championship was Dendor 1 Lilac Wine 46th from DE, ED& AL. Jones, Wales. This September 2024-born heifer is no stranger to the show ring, having already enjoyed a successful season alongside her dam, Dendor 1 Lilac Wine 37th, including taking the junior female and overall junior championships at this year’s National Poll Show.

Sired by Solpoll 1 Vanquish, she represents the next generation of quality breeding from the renowned Dendor herd. Judge Mr Joe Clarke of the Rempstone herd praised her femininity, length, balance, and movement qualities he described as “exactly what I look for in a breeding female.”

Also in the spotlight was RM 1 Starlet from H. Whittaker, Halifax, bred by E. Hodge. This February 2025-born heifer won her class before going on to take reserve supreme, reserve female and junior female champion. Her dam, Pulham 1 Starlet 11th, was the supreme champion at the National Poll Show in September, with this young female at foot, demonstrating that true quality runs in the bloodlines. Starlet is sired by Gouldingpoll 1 Duncan.

Further success in the female division came for the Dendor team with Dendor 1 Jano 25th, another September 2024-born heifer. Out of Dendor 1 Jano 21^st and sired by Romany 1 Distiller, she caught the judge’s eye for her style and balance. Mr Clarke commented that the “overall quality of cattle was very high, making for some difficult decisions.”

Adding to a superb day for the Coley team, Coley 1 Mink 751, stablemate to Starlet, took the reserve junior female title. This January-born heifer, out of Frenchstone P. 1 Eve and sired by Aqua Hollow Talent 24K, impressed for her presence and breed character.

Quality was equally evident in the male section, led by Normanton 1 Charlie Boy from T. D. & W. T. Livesey, who took the male championship. This September 2024-born bull, by Cleland 1 Nelson and out of Normanton 1 Grifola 10th, demonstrated the strength of the Normanton breeding program and the growing influence of his sire across the show circuit.

Standing reserve was Coley 1 Condor, again from H. Whittaker, rounding off a memorable show for the team. This January 2025-born bull is by Gouldingpoll 1 Gold Spice and out of Gouldingpoll 1 Duchess 916, combining two proven lines known for performance and style.

The reserve junior male championship went to Bethanfield 1Captain 152 from B. Hutchinson. Out of Porton House 1 Duchess and sired by Dendor 1 Vodka, this January 2025-born bull impressed with his strength and correctness, traits consistent with his prize-winning lineage.

Meanwhile, Moralee 1 Clint PA381 from T. & D. Harrison, Northumberland, claimed the Reserve senior male championship. This October 2024-born bull, out of Coley 1 Pippa 356 and sired by Moralee 1 Panda, stood out for his quality and structure.

In the pairs class, it was the Livesey family’s Normanton Herefords who took the top spot, while Tom and Di Harrison secured first place in the group of three.

 

The young handler classes were well supported, with Lucie Culpan taking the win in the under-15s category, rounding off an excellent day for the Hereford breed at Borderway Agri Expo.

 Full show results

 Supreme, overall and senior female champion – Dendor 1 Lilac Wine 46th – DE, ED & AL Jones

 Reserve supreme, reserve female and junior female champion – RM 1 Starlet – H Whittaker

Reserve senior female – Dendor 1 Jano 25th – DE, ED & AL Jones

 Reserve junior female – Coley 1 Mink – H Whittaker

Overall male and senior male champion – Normanton 1 Charlie Boy – TD & WT Livesey

Reserve Overall Male and junior male champion – Coley 1 Condor – H Whittaker

Reserve junior male – Bethanfield Captain 152 – B Hutchinson

Reserve senior male – Moralee 1 Clint PA381– T & D Harrison

Class 1 – Commercial heifer or steer

1^st – S Jones & A Harding – Patchy

Class 2 – Heifer born on or after 1st March 2025

1^st – Moralee 1 Pippa TE401 – T & D Harrison

2^nd – Back O Hill 1 Spark – Daniel Holmes

3^rd – Garnet 1 Eira 008 – Brenda Wear

Class 3 – Heifer born in January/February 2025

1^st – RM 1 Starlet – Heather Whittaker

2^nd – Coley 1 Mink 751 – Heather Whittaker

3^rd – Moralee 1 Ishbel PR396 – T & D Harrison

Class 5 – Heifer born October 2024

1^st – Dendor 1 Greta – DE, ED & AL Jones

2^nd – Spartan 1 Oysters Gem SV C271 – S & G Hartwright

3^rd – Spartan 1 Glissade SV C270 – S & G Hartwright

Class 6 – Heifer born September 2024

1^st – Dendor 1 Lilac Wine 46th – DE, ED and AL Jones

2^nd – Dendor 1 Jano 25th – DE, ED & AL Jones

3^rd – Normanton 1 Jews Ear 56th C688 – TD & WT Livesey

Class 7 – Bull born on or after 1st March 2025

1^st – Moralee 1 Cisco PR403 – T & D Harrison

2^nd – Ings 1 Cassius – GM Redmayne

3^rd – Hollyvale 1 Casper – A & P Massey

Class 8 – Bull born January/February 2025

1^st – Coley 1 Condor – Heather Whittaker

2^nd – Bethanfield 1 Captain – Bethan Hutchinson

3^rd – Moralee 1 Casino – Daniel Holmes

Class 9 – Bull born November/December 2024

1^st – Coley 1 Centurian – Heather Whittaker

Class 10 – Bull born October 2024

1^st – Moralee 1 Clint PA381 – T & D Harrison

2^nd – Spartan 1 Cowboy – S & G Hartwright

Class 11 – Bull born September 2024

1^st – Normanton 1 Charlie Boy – TD & WT Livesey

2^nd – JC 1 Copper – Liam Jackson-Carr

3^rd – Normanton 1 Crumble – TD & WT Livesey

Pairs 

1^st – Normanton Herefords

2^nd – T & D Harrison

3^rd – S Jones & A Harding

Group of 3 from same exhibitors

1^st – T & D Harrison

2^nd – S & G Hartright

3^rd – A & P Massey

Young handlers 15 years and under

1^st – Lucie Culpan

2^nd – Abbie Jackson-Carr

3^rd – Sidney Sewell

This year has brought both highs and lows for our community. The ongoing impact of the Blue Tongue virus has continued to restrict breeders’ ability to travel to shows, while extended dry periods, although contributing to a busy show season, have made conditions challenging for cattle due to heat and lack of grass.

Despite these hurdles, our dedicated members have continued to exhibit their cattle up and down the country, resulting in fierce competition for this year’s accolades and awards.

Female of the Year and Poll Female of the Year were awarded to Dendor 1 Lilac Wine 37th, exhibited by D.E., E.D. & A.L. Jones. She began her season at the Shropshire County Show, where she won her class, the breed championship, and achieved interbreed success. At the Royal Three Counties, this young cow, accompanied by her stylish heifer calf, Dendor 1 Lilac Wine 46^th, went on to win their class, followed by the senior female, overall female, and overall supreme championships. She is sired by Dendor 1 Nairobi and out of the renowned Dendor 1 Lilac Wine 30th, from a consistently successful female line. It’s been a particularly special summer for newlyweds Hannah and Twm Jones.

In the male section, bull of the Year was awarded to Creuddyn 1 Kingsize, from Gwyndaf Davies of the Creuddyn Herd. An impressive achievement for such a young bull (April 2024-born), who stood out even among older competitors throughout the summer. Alongside multiple class wins, his standout performance was taking both junior male champion and overall male champion at the Royal Welsh Show. He is by the influential sire SMH Kingsize 87K and out of Mountview 1 Kali.

Another significant accolade for the Dendor family was the show herd of the year title. This award comes at the end of a personally difficult year for the family, but their determination and resilience have been widely recognised. It’s a well-deserved win, testament to years of quality breeding and unwavering dedication.

Moralee 1 Big Time also made his mark on this year’s show circuit, securing numerous prizes. Exhibited by Tom and Di Harrison of the Moralee Herd, this young March 2024-born bull impressed across the board, claiming male champion at the Great Yorkshire Show, male champion and reserve supreme at the Royal Highland, and most recently, reserve supreme champion at the National Poll Show. A real standout in the breed.

Another star of the Moralee team was Bawnlea Fighter Fury, a stablemate to Big Time. Purchased from Peter and Alannah Cooke of Bawnlea Herefords, this bull was brought in to add even more power to an already strong horned herd, and he has not disappointed, both in the ring and in breeding. His accolades include senior male, male champion, and reserve supreme champion at the National Horned Show, showcasing the strength and versatility of young horned bulls.

In the horned female section, one of the season’s standout performers was Borovere Tiara 3rd, from E. & J. Lake of the Borovere Herd. This stylish October 2023-born heifer took the female champion title at the Royal Norfolk, and went on to win intermediate female, overall female, and supreme champion at the National Horned Show. Sired by Pulham Va Va Voom and out of Pulham Tiara 5th, she impressed judges all summer. This further adds to the Lakes’ success, as they were also crowned Horned Herd of the Year, a remarkable achievement, especially while raising a young family, with sons Charlie and James already showing enthusiasm and promise for the future.

Lastly, sire of the year was awarded to Solpoll 1 Perfection, owned by S.C. & G.L. Hartwright of the Spartan Herd and bred by the McMordie family, this year’s National Herd of the Year winners. Perfection continues to live up to his name, not only producing prize-winning offspring but also maintaining a dominant presence in the show ring. Remarkably, this marks his third consecutive win of the title, having also secured it in 2022 and 2023.

Many congratulations to all exhibitors and breeders for your ongoing commitment and excellence, especially in what remains a turbulent time for the agricultural industry. Your efforts continue to raise the profile of the breed and inspire the next generation.

Full results

Female of the year

1. Dendor 1 Lilac Wine 37th – DE, ED & AL Jones
2. Lanscombe 1 Foxglove – RA Mitchell
3. Moralee 1 Pippa RK281 – T & D Harrison

Bull of the year

1. Creuddyn 1 Kingsize – G Davies
2. Moralee 1 Big Time – T & D Harrison
3. Dendor 1 Boof – DE, ED & AL Jones

Show Herd of the year

1. Dendor – DE, ED & AL Jones
2. Moralee – T & D Harrison
3. Lansomber – RA Mitchell

Poll Female of the year

1. Dendor 1 Lilac Wine 37th – DE, ED & AL Jones
2. Lanscombe 1 Foxglove – RA Mitchell
3. Pulham 1 Starlet 11th – E Hodge & H Whittaker

Poll Bull of the Year

1. Moralee 1 Big Time – T & D Harrison
2. Dendor 1 Alabama – FJ Wood & Sons
3. Creuddyn 1 Kingsize – G Davies

Horned Bull of the year

1. Bawnlea Fighter Fury – T & D Harrison
2. Severnvale Robin – EG Mills
3. Pulham Blaze – PRJ & LR Vincent

Horned Female of the year

1. Borovere Tiara 3rd – E & J Lake
2. Grianan Orange B008 – S & H 0’Kane
3. Pulham Pansy 35th – PRJ & LR Vincent

Horned Herd of the year

1. Borovere – E & J Lake
2. Pulham – PRJ & LR Vincent
3. Moralee – T & D Harrison

Sire of the Year

1. Solpoll 1 Perfection – SC & GL Hartwright
2. Moralee 1 Rebel Kicks KS R12 – T & D Harrison
3. Vexour 1 Phantom – RA Mitchell

 

Despite a turbulent summer marked by Bluetongue outbreaks, poor grass growth, and overall drought-like conditions, a select entry of high-quality cattle was presented at this year’s Autumn Show and Sale.

Female Section

The show began with the heifer classes, where the overall female champion was awarded to Pebworth 1 Bellatrix, bred and exhibited by Nick and Lucy Holdsworth, Worcestershire. This March 2024-born heifer is sired by Dendor 1 Smokin’ Joe and out of the homebred cow Pebworth 1 Seraphina. Judge Mr David Makin praised her for her presence, dark colouring, and fluid movement, describing her as a great, stretchy heifer with lots of potential. She later sold for 3,600gns to B & M Chilman.

Standing reserve female champion was Moralee 1 Wispa TE359, a May 2024-born heifer bred and exhibited by T & D Harrison. She is the first heifer offered by Dendor 1 Tecwyn, out of the purchased cow Chattlehope 1 Wispa. Strong breeding credentials helped her secure the reserve title among a competitive class of young heifers.

Male Section

The first bull class of the day produced the senior male and overall male champion, Lanscombe 1 Frankel, from RA Mitchell, Dorset. This February 2024-born bull is sired by Maxstoke 1 Willis and out of Lanscombe 1 Cilla. With an impressive show record including championships at Bath and West, Royal Cornwall, and Royal Three Counties, he sold for 5,600gns to J Neagle.

Taking reserve senior and overall male champion was Newtoncroft 1 Bushwacker, sired by Bosbury 1 Val d’Isere and out of Newtoncroft 1 Luna 349. Exhibited by the same team behind the junior reserve champion, this March 2024-born bull impressed with his calm temperament and strong summer showing. He was purchased by SC & GL Hartwright for 4,000gns and now joins the Spartan Herd.

In the junior male section, junior male champion was awarded to JC 1 Brando, from L Jackson-Carr, near Sheffield. Born April 2024, he is sired by Coley 1 Vincent, joint bull of the year 2023, and out of Grangefell Peach 829-63G. Judge Mr Makin commended his power and strength. He sold for 3,000gns to Darlington Farms.

Reserve junior male champion went to RTC 1 Biggus Dickus, from R Coates, Leicestershire. This young bull had already made a name for himself as reserve junior male at Royal Three Counties. He shares the same sire as Newtoncroft 1 Bushwacker, Bosbury 1 Val d’Isere, and is out of RTC 1 Terri 459.

For Sale Female Section

It was a strong trade for the females forward in the draft-only section, with plenty of interest from buyers seeking quality and functionality.

First into the ring was Moorside 1 Jane 16th, an exceptionally productive cow born in September 2019. Not only was she guaranteed back in calf, but she was also suckling young heifer twins, a true demonstration of the breed’s fertility and maternal ability. Sired by Coley 1 Pilot and out of Moorside 1 Jane, she topped the draft trade at 5,400gns, selling to B. & M. Chilman.

Following close behind was Moorside 1 Jane 24th, a stylish March 2024-born heifer from G. & M.C. Shepherd. Sired by Netherhall 1 Oz Daffy M024 and out of Moorside 1 Jane 16th, she attracted strong bidding and went on to make 4,600gns, selling to S. & R. Irving.

Completing the Moorside consignment was Moorside 1 Bluebell, an April 2024-born heifer by Netherhall 1 Matty S098 and out of Moorside 1 Camille. This smart young female also headed to S. & R. Irving after achieving 4,200gns.

Sale results

Bulls to an average – £4,357.50

Show heifers sold to an average – £3, 255

For sale only females – £4,383.75

Full Show Results

Class 1 – heifer born on or before 28/03/2024

1^st – Pebworth 1 Bellatrix – N & L Holdsworth

2^nd – Ysguborissa 1 Gisele – L Davies

3^rd – Bosbury 1 Laurel B188 – S Hawkins

Class 2 – heifer born on or between 11/05/2024 – 06/08/2024

1^st – Moralee 1 Wispa TE359 – T & D Harrison

2^nd – Auckvale 1 Miss Trina 2404C – W & R Kemp & Sons

Class 3 – no entries forward

Class 4 – bull born on or between 01/11/2023 – 24/02/2024

1^st – Lanscombe 1 Frankel – RA Mitchell

2^nd – Pepperstock 1 Bovril – Speirs Farms Ltd

3^rd – Lanscombe 1 Floyd – RA Mitchell

Class 5 – bull born on or between 01/03/2024 – 22/03/2024

1^st – Newtoncroft 1 Bushwacker – Newtoncroft Farms

2^nd – Newtoncroft 1 Basso – Newtoncroft Farms

3^rd – Pepperstock 1 Basil – Spiers Farms Ltd

Class 6 – bull born on or between 01/04/2024 – 30/04/2024

1^st – JC 1 Brando – L Jackson-Carr

2^nd –  Ysguborissa 1 Brian – L Davies

3^rd – Buckenhill 1 Bugatti BTA – MF Gray & Miss L Crowther

Class 7 – bull born on or between 09/05/2024 – 29/09/2024

1^st – RTC 1 Biggus Dickus – R Coates

2^nd – Parkapella 1 Churchill – Mr & Mrs S Coates

Grand Overall and Senior Male Champion – Lanscombe 1 Frankel – RA Mitchell

Reserve Senior Male and Overall Champion – Newtoncroft 1 Bushwacker – Newtoncroft Farms

Junior Male Champion – JC 1 Brando – L Jackson-Carr

Reserve Junior Male Champion – RTC1 Biggus Dickus – R Coates

Female Champion – Pebworth 1 Bellatrix – N & L Holdsworth

Reserve Female Champion – Moralee 1 Wispa TE359 – T & D Harrison

Best Pair of Bulls – Lanscombe 1 Floyd & Lanscombe 1 Frankel – RA Mitchell